A life in ideas

I’ve been doing this for over 30 years and I still love it. I’ve worked with some great agencies and some brilliant brands along the way, including BA, SAB Miller, Renault and Swatch, where I spent four years as Global Creative Director. I’ve never really cared about labels or fitting into a particular box. I’ve created brands, TV ads, campaigns, print, digital and social. For me, it’s always been about the idea and doing the best possible job with it. I love making things. I love the detail. And I still get a buzz when something I’ve helped create makes people stop, think or feel something. After 30-odd years, that hasn’t changed.