Kozel
Kozel has been brewed in the small Czech village of Velké Popovice for more than 130 years. As the brand moved into new markets, we didn’t want to lose what made it different. So rather than make Kozel feel more international, we went back to where it came from. The idea was simple: the village in a bottle. We built a visual world around the people, craft and character of Velké Popovice, with the Kozel goat playing a big part in it. The work went across advertising, film, design and retail, eventually appearing in 27 markets around the world.