Meglio
Meglio already had a strong reputation, supplying physiotherapists and the NHS with professional fitness and rehabilitation products. They wanted to take that expertise into the consumer market without losing the credibility they’d built. The existing identity stayed. My job was to give it more energy and make it work for a very different audience. I created a new strapline to tie everything together, then took the colour band from the logo and turned it into a simple visual device for movement and vitality. It became the thread running through the imagery and communications.