Meglio
Despite enjoying significant market share in the business-to-business domain and a customer base of physiotherapists and NHS trusts, the direct-to-consumer opportunity remained untapped. Meanwhile, the steady growth of in-home fitness regimes added to the advent of a home-bound population during Covid. This presented the ideal opportunity to meet a genuine consumer need with the creation of a consumer-focused on and offline home fitness brand. The brand now successfully taps into the 'feel good', the freedom of home workouts, and the desire to take control of wellbeing.