Safe Roads Challenge
I was tasked by Medidas, a Canadian road safety tech company, to launch their successful North American rewards-based safe driver program, Safe Roads Challenge, in the UK. Using design insight, consumer behavior research, and design psychology, I created a new identity tailored for the UK market. Additionally, I was part of a small team that developed B2B social media campaigns to support our brand outreach. By creating compelling narratives, we aimed to foster a community of safe drivers and amplify the program’s message.